Amplify Tree

Amplify Tree

Della Arnold from Cornwall, PEI, pitches her celebration tree she says can be decorated for any holiday.

The ask

C$300,000 for 3%

Stated on air as “300K +3% of gross sales for 80%”

Deal outcome: not recorded. CBC does not publish Dragons' Den Canada deal results, so we show every entrepreneur's ask, not disclosed terms.

Pitched by: Della Arnold

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From the show

The Dragons' Den Canada pitch

C$300K
Asked for
3%
Equity offered
C$10M
Implied valuation
S7 · Ep 10
Season

Della Arnold from Cornwall, PEI, pitches her celebration tree she says can be decorated for any holiday.

Della Arnold from Cornwall, PEI entered the Den in Season 7, episode 10 and asked the Dragons for C$300,000 in exchange for 3% of the business.

What happened next isn't part of the public record: CBC does not release Dragons' Den Canada deal outcomes. This page documents the ask exactly as it was made, and never claims a deal was struck.

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