Privacy Policy
Last updated: June 20, 2026
Dragons' Den Index (https://dragonsdenindex.com) respects your privacy. This page explains what information is collected when you visit, and how cookies and third-party services are used.
Information we collect
We do not ask you to create an account or submit personal information. We do not knowingly collect names, email addresses, or payment details. Like most websites, our host and analytics tools automatically receive standard technical data such as your browser type, device, approximate location, and the pages you view.
Cookies
Dragons' Den Index and the third-party services below use cookies and similar technologies to understand how the site is used and to serve and measure advertising. You can disable or delete cookies in your browser settings; some features may work differently if you do.
Third-party advertising (Google AdSense)
We use Google AdSense to display ads. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites.
- Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet.
- You may opt out of personalized advertising by visiting Google Ads Settings.
- You can opt out of cookies from many third-party vendors at aboutads.info.
- More on how Google uses data: policies.google.com/technologies/partner-sites.
Analytics
We use Google Analytics to measure traffic and improve the site. It sets cookies and collects aggregated, non-identifying usage data.
Affiliate links
Some links on Dragons' Den Index are affiliate links, including Amazon. If you buy through them we may earn a commission at no extra cost to you. See our affiliate disclosure for details. As an Amazon Associate we earn from qualifying purchases.
Children's privacy
This site is not directed to children under 13 and we do not knowingly collect information from them.
Changes
We may update this policy from time to time. Continued use of the site means you accept the current version.