Back Seat Driver

Back Seat Driver

Joanne Lachance and Lori Laroque from Timmins, ON muscle their way into the Den hoping they will find a way to spin the Dragons on their new fitness accessor…

The ask

C$20,000 for 50%

Stated on air as “20K for 50%”

Deal outcome: not recorded. CBC does not publish Dragons' Den Canada deal results, so we show every entrepreneur's ask, not disclosed terms.

Pitched by: Joanne Lachance & Lori Laroque

As an Amazon Associate I earn from qualifying purchases.

Find it on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

From the show

The Dragons' Den Canada pitch

C$20K
Asked for
50%
Equity offered
C$40K
Implied valuation
S7 · Ep 4
Season

Joanne Lachance and Lori Laroque from Timmins, ON muscle their way into the Den hoping they will find a way to spin the Dragons on their new fitness accessory for young ones.

Joanne Lachance & Lori Laroque from Timmins, ON entered the Den in Season 7, episode 4 and asked the Dragons for C$20,000 in exchange for 50% of the business.

What happened next isn't part of the public record: CBC does not release Dragons' Den Canada deal outcomes. This page documents the ask exactly as it was made, and never claims a deal was struck.

More Fashion & Beauty pitches

Dragons' Den Index may earn a commission on purchases made through Amazon links on this page. Dragons' Den Indexis not affiliated with CBC or Dragons' Den. Ask figures reflect what aired.