Birch Babe
Debbie, Lindsay, and Kelsey Irvine from Northbrook, ON, pitch their beauty and skincare products.
The ask
C$400,000 for 20%
Stated on air as “400k for 20%”
On-air result
Struck a deal
C$400,000 for 25%
Pitched by: Debbie, Lindsay, and Kelsey Irvine
As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$400K
- Asked for
- 20%
- Equity offered
- C$2M
- Implied valuation
- S20 · Ep 12
- Season
Debbie, Lindsay, and Kelsey Irvine from Northbrook, ON, pitch their beauty and skincare products.
Debbie, Lindsay, and Kelsey Irvine from Northbrook, ON entered the Den in Season 20, episode 12 and asked the Dragons for C$400,000 in exchange for 20% of the business.
The pitch landed a deal on air at C$400,000 for 25%.
More Fashion & Beauty pitches
Asked C$100KAqua Blanket
Maya Sinclair from Vancouver, BC pitches a foam sheet that keeps bath water warm while you’re in the tub.
Asked C$145KAOB
Aaron and Jay O’Bryan from Toronto, ON, present their salon grade hair care.
Asked C$300KDr. Segal’s Compression Socks
The Segal family from Richmond, BC, step into the Den with their line of fashionable compression socks.
Asked C$100KGreen Bidet
A Calgary, AB, man needs to prove that his toilet attachment is a good investment.
Dragons' Den Index may earn a commission on purchases made through Amazon links on this page. Dragons' Den Indexis not affiliated with CBC or Dragons' Den. Ask figures reflect what aired.