Covergalls
Alicia Woods from Sudbury, ON, looks for investment in her industrial coveralls for women.
The ask
C$75,000 for 20%
Stated on air as “75K for 20%”
On-air result
Struck a deal
Pitched by: Alicia Woods
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The Dragons' Den Canada pitch
- C$75K
- Asked for
- 20%
- Equity offered
- C$375K
- Implied valuation
- S18 · Ep 16
- Season
Alicia Woods from Sudbury, ON, looks for investment in her industrial coveralls for women.
Alicia Woods from Sudbury, ON entered the Den in Season 18, episode 16 and asked the Dragons for C$75,000 in exchange for 20% of the business.
The pitch landed a deal on air.
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