Essentia

Essentia

Jack Dell’Accio has invented the world’s first, natural memory foam mattress.

The ask

C$350,000 for 30%

Stated on air as “350K for 30%”

On-air result

Struck a deal

Investing Dragon: W. Brett Wilson

Pitched by: Jack Dell'Accio

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From the show

The Dragons' Den Canada pitch

C$350K
Asked for
30%
Equity offered
C$1.2M
Implied valuation
S3 · Ep 8
Season

Jack Dell’Accio has invented the world’s first, natural memory foam mattress.

Jack Dell'Accio from Laval, QC entered the Den in Season 3, episode 8 and asked the Dragons for C$350,000 in exchange for 30% of the business.

W. Brett Wilson backed the pitch.

More Home & Lifestyle pitches

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