Grace & Stella Co.

A couple thinks a pampering demonstration will soak up some Dragon interest.

The ask

C$250,000 for 7.5%

Stated on air as “250K for 7.5%”

On-air result

Struck a deal

C$250,000 for 10%

Investing Dragon: Michele Romanow

Pitched by: Adi Gullia & Kailee Fatt

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From the show

The Dragons' Den Canada pitch

C$250K
Asked for
7.5%
Equity offered
C$3.3M
Implied valuation
S12 · Ep 14
Season

A couple thinks a pampering demonstration will soak up some Dragon interest.

Adi Gullia & Kailee Fatt from Vancouver, BC entered the Den in Season 12, episode 14 and asked the Dragons for C$250,000 in exchange for 7.5% of the business.

Michele Romanow backed the pitch at C$250,000 for 10%.

More Other pitches

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