Hire and Fire Your Kids
A tech-savvy mompreneur hopes to get hired by the Dragons.
The ask
C$100,000 for 15%
Stated on air as “100K for 15%”
On-air result
Struck a deal
C$100,000 for 20%
Investing Dragon: Lane Merrifield
Pitched by: Jody Swain
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$100K
- Asked for
- 15%
- Equity offered
- C$667K
- Implied valuation
- S14 · Ep 5
- Season
A tech-savvy mompreneur hopes to get hired by the Dragons.
Jody Swain from Whitby, ON entered the Den in Season 14, episode 5 and asked the Dragons for C$100,000 in exchange for 15% of the business.
Lane Merrifield backed the pitch at C$100,000 for 20%.
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