Holy Crap
A Sechelt , BC, couple gives the Dragons a taste of their promising breakfast cereal business.
The ask
C$120,000 for 20%
Stated on air as “120K for 20%”
On-air result
Struck a deal
C$2,000,000 for 50%
Investing Dragon: Jim Treliving
Pitched by: Brian & Corin Mullins
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$120K
- Asked for
- 20%
- Equity offered
- C$600K
- Implied valuation
- S10 · Ep 10
- Season
A Sechelt , BC, couple gives the Dragons a taste of their promising breakfast cereal business.
Brian & Corin Mullins from Sechelt, BC entered the Den in Season 10, episode 10 and asked the Dragons for C$120,000 in exchange for 20% of the business.
Jim Treliving backed the pitch at C$2,000,000 for 50%.
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