Honibe
Two brothers from Charlottetown, PEI, bring some buzz into the Den with their alternative for the sugar cube.
The ask
C$1,000,000 for 20%
Stated on air as “1M for 20%”
Deal outcome: not recorded. CBC does not publish Dragons' Den Canada deal results, so we show every entrepreneur's ask, not disclosed terms.
Pitched by: John & Justin Rowe
As an Amazon Associate I earn from qualifying purchases.
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
From the show
The Dragons' Den Canada pitch
- C$1M
- Asked for
- 20%
- Equity offered
- C$5M
- Implied valuation
- S5 · Ep 12
- Season
Two brothers from Charlottetown, PEI, bring some buzz into the Den with their alternative for the sugar cube.
John & Justin Rowe from Charlottetown, PEI entered the Den in Season 5, episode 12 and asked the Dragons for C$1,000,000 in exchange for 20% of the business.
What happened next isn't part of the public record: CBC does not release Dragons' Den Canada deal outcomes. This page documents the ask exactly as it was made, and never claims a deal was struck.
More Other pitches
Asked C$60KMystical Cards
Alexandra Rose from Toronto, ON hopes a deal is in the cards.
Asked C$100KTuesday in Love
A husband and wife hope the Dragons fall in love with their polished product.
Asked C$250KAnanda Elixirs
Sammi and Dylan Dreiling from Ottawa pitch their functional mushroom soda elixirs.
The Alberta Flying Laughing Stock
A Calgary, AB woman needs an investment to save her fictitious species of endangered critters.
Dragons' Den Index may earn a commission on purchases made through Amazon links on this page. Dragons' Den Indexis not affiliated with CBC or Dragons' Den. Ask figures reflect what aired.