ICEcigs Electronic Cigarettes

ICEcigs Electronic Cigarettes

Andre Girard and Sheldon Croome from Calgary, AB, enter the Den with their electronic cigarette start-up.

The ask

C$75,000 for 20%

Stated on air as “75K for 20%”

Deal outcome: not recorded. CBC does not publish Dragons' Den Canada deal results, so we show every entrepreneur's ask, not disclosed terms.

Pitched by: Andre Girard & Sheldon Croome

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From the show

The Dragons' Den Canada pitch

C$75K
Asked for
20%
Equity offered
C$375K
Implied valuation
S8 · Ep 6
Season

Andre Girard and Sheldon Croome from Calgary, AB, enter the Den with their electronic cigarette start-up.

Andre Girard & Sheldon Croome from Calgary, AB entered the Den in Season 8, episode 6 and asked the Dragons for C$75,000 in exchange for 20% of the business.

What happened next isn't part of the public record: CBC does not release Dragons' Den Canada deal outcomes. This page documents the ask exactly as it was made, and never claims a deal was struck.

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