InstaCake Cards
Sarah Neal from Vancouver Island, BC, pitches cards with instant cake mix.
The ask
C$300,000 for 20%
Stated on air as “300K for 20%”
On-air result
Struck a deal
C$300,000 for 15%
Pitched by: Sarah Neal
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$300K
- Asked for
- 20%
- Equity offered
- C$1.5M
- Implied valuation
- S18 · Ep 5
- Season
Sarah Neal from Vancouver Island, BC, pitches cards with instant cake mix.
Sarah Neal from Vancouver Island, BC entered the Den in Season 18, episode 5 and asked the Dragons for C$300,000 in exchange for 20% of the business.
The pitch landed a deal on air at C$300,000 for 15%.
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