Jeff Alpaugh Custom

A former military officer aims to commission the right Dragon for his dangerous shirt collection.

The ask

C$100,000 for 10%

Stated on air as “100K for 10%”

On-air result

Struck a deal

Investing Dragons: Michele Romanow, Michael Wekerle

Pitched by: Jeff Alpaugh & Emilee Boychuk

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From the show

The Dragons' Den Canada pitch

C$100K
Asked for
10%
Equity offered
C$1M
Implied valuation
S12 · Ep 7
Season

A former military officer aims to commission the right Dragon for his dangerous shirt collection.

Jeff Alpaugh & Emilee Boychuk from Fredericton, NB entered the Den in Season 12, episode 7 and asked the Dragons for C$100,000 in exchange for 10% of the business.

Michele Romanow and Michael Wekerle backed the pitch.

More Fashion & Beauty pitches

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