Knixwear
Joanna Griffiths from Toronto, ON, stays dry while trying to make a deal for her sweat-resistant woman’s underwear.
The ask
C$200,000 for 10%
Stated on air as “200K for 10%”
On-air result
Struck a deal
C$300,000 for 20%
Investing Dragon: Jim Treliving
Pitched by: Joanna Griffiths
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$200K
- Asked for
- 10%
- Equity offered
- C$2M
- Implied valuation
- S18 · Ep 16
- Season
Joanna Griffiths from Toronto, ON, stays dry while trying to make a deal for her sweat-resistant woman’s underwear.
Joanna Griffiths from Toronto, ON entered the Den in Season 18, episode 16 and asked the Dragons for C$200,000 in exchange for 10% of the business.
Jim Treliving backed the pitch at C$300,000 for 20%.
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A Calgary, AB, man needs to prove that his toilet attachment is a good investment.
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