MINDD Bra
Helena Kaylin from Calgary pitches her size-inclusive, wireless bras to the Dragons.
The ask
C$250,000 for 10%
Stated on air as “250K for 10%”
On-air result
Struck a deal
C$250,000 for 12%
Pitched by: Helena Kaylin
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$250K
- Asked for
- 10%
- Equity offered
- C$2.5M
- Implied valuation
- S20 · Ep 5
- Season
Helena Kaylin from Calgary pitches her size-inclusive, wireless bras to the Dragons.
Helena Kaylin from Calgary, AB entered the Den in Season 20, episode 5 and asked the Dragons for C$250,000 in exchange for 10% of the business.
The pitch landed a deal on air at C$250,000 for 12%.
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