Mrs. Palmer’s Pantry Inc.
Brenda Palmer gives the Dragons a taste of her long-standing pita chip business.
The ask
C$500,000 for 30%
Stated on air as “500K for 30%”
On-air result
Struck a deal
C$500,000 for 51%
Investing Dragon: Jim Treliving
Pitched by: Brenda Palmer
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The Dragons' Den Canada pitch
- C$500K
- Asked for
- 30%
- Equity offered
- C$1.7M
- Implied valuation
- S11
- Season
Brenda Palmer gives the Dragons a taste of her long-standing pita chip business.
Brenda Palmer from Cranbrook, BC entered the Den in Season 11 and asked the Dragons for C$500,000 in exchange for 30% of the business.
Jim Treliving backed the pitch at C$500,000 for 51%.
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