Naked
Joel Primus and Travis McLaren from Abbotsford, BC, pitch their line of Italian microfibre underwear.
The ask
C$150,000 for 33%
Stated on air as “150K for 33%”
On-air result
Turned the offer down
Pitched by: Joel Primus & Travis McLaren
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$150K
- Asked for
- 33%
- Equity offered
- C$455K
- Implied valuation
- S6 · Ep 12
- Season
Joel Primus and Travis McLaren from Abbotsford, BC, pitch their line of Italian microfibre underwear.
Joel Primus & Travis McLaren from Abbotsford, BC entered the Den in Season 6, episode 12 and asked the Dragons for C$150,000 in exchange for 33% of the business.
The founders turned down the offer on the floor.
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