Naked
Joel Primus and Travis McLaren from Abbotsford, BC, pitch their line of Italian microfibre underwear.
The ask
C$150,000 for 33%
Stated on air as “150K for 33%”
Deal outcome: not recorded. CBC does not publish Dragons' Den Canada deal results, so we show every entrepreneur's ask, not disclosed terms.
Pitched by: Joel Primus & Travis McLaren
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$150K
- Asked for
- 33%
- Equity offered
- C$455K
- Implied valuation
- S6 · Ep 12
- Season
Joel Primus and Travis McLaren from Abbotsford, BC, pitch their line of Italian microfibre underwear.
Joel Primus & Travis McLaren from Abbotsford, BC entered the Den in Season 6, episode 12 and asked the Dragons for C$150,000 in exchange for 33% of the business.
What happened next isn't part of the public record: CBC does not release Dragons' Den Canada deal outcomes. This page documents the ask exactly as it was made, and never claims a deal was struck.
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