Prim Pickins

Prim Pickins

Jamie-Lee Higginson from Shelburne, ON, enters the Den with her hand-crafted, Canadian-made furniture and decor business.

The ask

C$150,000 for 20%

Stated on air as “150K for 20%”

On-air result

Struck a deal

C$150,000 for 50%

Investing Dragon: Michael Wekerle

Pitched by: Jamie-Lee Higginson

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From the show

The Dragons' Den Canada pitch

C$150K
Asked for
20%
Equity offered
C$750K
Implied valuation
S10 · Ep 9
Season

Jamie-Lee Higginson from Shelburne, ON, enters the Den with her hand-crafted, Canadian-made furniture and decor business.

Jamie-Lee Higginson from Shelburne, ON entered the Den in Season 10, episode 9 and asked the Dragons for C$150,000 in exchange for 20% of the business.

Michael Wekerle backed the pitch at C$150,000 for 50%.

More Liquor & Alcohol pitches

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