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Husband and wife duo, Steve and Selina Elmy, from Tweed, ON, hunt for a Dragon investment for their line of animal feed, hunting and conservation products.

The ask

C$500,000 for 15%

Stated on air as “500K for 15%”

On-air result

Struck a deal

C$500,000 for 50%

Investing Dragon: Jim Treliving

Pitched by: Steve & Selina Elmy

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From the show

The Dragons' Den Canada pitch

C$500K
Asked for
15%
Equity offered
C$3.3M
Implied valuation
S10 · Ep 15
Season

Husband and wife duo, Steve and Selina Elmy, from Tweed, ON, hunt for a Dragon investment for their line of animal feed, hunting and conservation products.

Steve & Selina Elmy from Tweed, ON entered the Den in Season 10, episode 15 and asked the Dragons for C$500,000 in exchange for 15% of the business.

Jim Treliving backed the pitch at C$500,000 for 50%.

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