SEXCEREAL
Peter Ehrlich from Toronto, ON, enters the Den with the first gender-based cereal designed to fuel sexual health.
The ask
C$100,000 for 25%
Stated on air as “100K for 25%”
Deal outcome: not recorded. CBC does not publish Dragons' Den Canada deal results, so we show every entrepreneur's ask, not disclosed terms.
Pitched by: Peter Ehrlich
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From the show
The Dragons' Den Canada pitch
- C$100K
- Asked for
- 25%
- Equity offered
- C$400K
- Implied valuation
- S7 · Ep 15
- Season
Peter Ehrlich from Toronto, ON, enters the Den with the first gender-based cereal designed to fuel sexual health.
Peter Ehrlich from Toronto, ON entered the Den in Season 7, episode 15 and asked the Dragons for C$100,000 in exchange for 25% of the business.
What happened next isn't part of the public record: CBC does not release Dragons' Den Canada deal outcomes. This page documents the ask exactly as it was made, and never claims a deal was struck.
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