SmithsonMartin Inc. (now Touch Innovations)

Alan and Julie Smithson from Toronto, ON, pitch their DJ software and hardware systems.

The ask

C$500,000 for 10%

Stated on air as “500K for 10%”

On-air result

Struck a deal

C$500,000 for 3%

Pitched by: Alan & Julie Smithson

As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.

Find it on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Visit the official site

From the show

The Dragons' Den Canada pitch

C$500K
Asked for
10%
Equity offered
C$5M
Implied valuation
S9 · Ep 6
Season

Alan and Julie Smithson from Toronto, ON, pitch their DJ software and hardware systems.

Alan & Julie Smithson from Toronto, ON entered the Den in Season 9, episode 6 and asked the Dragons for C$500,000 in exchange for 10% of the business.

The pitch landed a deal on air at C$500,000 for 3%.

More Kids & Education pitches

Dragons' Den Index may earn a commission on purchases made through Amazon links on this page. Dragons' Den Indexis not affiliated with CBC or Dragons' Den. Ask figures reflect what aired.