The People’s Crafthouse
Jason Cox fights to pitch his natural soda pop business to the Dragons.
The ask
C$60,000 for 30%
Stated on air as “60K for 30%”
On-air result
Struck a deal
C$60,000 for 35%
Investing Dragon: Manjit Minhas
Pitched by: Jason Cox
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$60K
- Asked for
- 30%
- Equity offered
- C$200K
- Implied valuation
- S11 · Ep 20
- Season
Jason Cox fights to pitch his natural soda pop business to the Dragons. Will it quench their financial thirst?
Jason Cox from Penticton, BC entered the Den in Season 11, episode 20 and asked the Dragons for C$60,000 in exchange for 30% of the business.
Manjit Minhas backed the pitch at C$60,000 for 35%.
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