The Unscented Company

An entrepreneur hopes to wake up the Dragons’ senses and lather up an investment.

The ask

C$300,000 for 10%

Stated on air as “300K for 10%”

On-air result

Struck a deal

C$300,000 for 20%

Investing Dragon: Michele Romanow

Pitched by: Anie Rouleau

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From the show

The Dragons' Den Canada pitch

C$300K
Asked for
10%
Equity offered
C$3M
Implied valuation
S14 · Ep 3
Season

An entrepreneur hopes to wake up the Dragons’ senses and lather up an investment.

Anie Rouleau from Westmount, QC entered the Den in Season 14, episode 3 and asked the Dragons for C$300,000 in exchange for 10% of the business.

Michele Romanow backed the pitch at C$300,000 for 20%.

More Other pitches

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