True North Mortgage
Dan Eisner from Calgary, AB pitches his chain of retail stores that sell mortgages.
The ask
C$250,000 for 25%
Stated on air as “250K for 25%”
On-air result
Struck a deal
C$250,000 for 50%
Investing Dragons: Jim Treliving, Arlene Dickinson, Kevin O'Leary
Pitched by: Dan Eisner
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From the show
The Dragons' Den Canada pitch
- C$250K
- Asked for
- 25%
- Equity offered
- C$1M
- Implied valuation
- S2 · Ep 6
- Season
Dan Eisner from Calgary, AB pitches his chain of retail stores that sell mortgages.
Dan Eisner from Calgary, AB entered the Den in Season 2, episode 6 and asked the Dragons for C$250,000 in exchange for 25% of the business.
Jim Treliving, Arlene Dickinson and Kevin O'Leary backed the pitch at C$250,000 for 50%.
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