Wildlife Outdoor Adventures
Jenelle Peterson from Calgary, Alta., pitches her adventure kit business.
The ask
C$115,000 for 15%
Stated on air as “$115K for 15%”
On-air result
Left without a deal
Pitched by: Jenelle Peterson
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$115K
- Asked for
- 15%
- Equity offered
- C$767K
- Implied valuation
- S16 · Ep 2
- Season
Jenelle Peterson from Calgary, Alta., pitches her adventure kit business.
Jenelle Peterson from Calgary, Alta. entered the Den in Season 16, episode 2 and asked the Dragons for C$115,000 in exchange for 15% of the business.
The Dragons passed, and the pitch left the Den without a deal.
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