CoolWay (formerly CoolWhey)
Benjamin Outmezguine, Noah Bernett, and Dino Vassiliou from Montreal, QC, let the Dragons taste their protein ice cream.
The ask
C$50,000 for 5%
Stated on air as “50K for 5%”
On-air result
Struck a deal
C$150,000 for 12.5%
Investing Dragon: Manjit Minhas
Pitched by: Benjamin Outmezguine, Noah Bernett & Dino Vassiliou
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The Dragons' Den Canada pitch
- C$50K
- Asked for
- 5%
- Equity offered
- C$1M
- Implied valuation
- S11 · Ep 10
- Season
Benjamin Outmezguine, Noah Bernett, and Dino Vassiliou from Montreal, QC, let the Dragons taste their protein ice cream.
Benjamin Outmezguine, Noah Bernett & Dino Vassiliou from Montreal, QC entered the Den in Season 11, episode 10 and asked the Dragons for C$50,000 in exchange for 5% of the business.
Manjit Minhas backed the pitch at C$150,000 for 12.5%.
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