Iconic Brewing Company (formerly Sage Mixology)
Cam McDonald from Oakville, ON, Bobby Besant from Waterloo, ON, and Daniel Bartek from Toronto, ON, brave the Den with their perfect pour, mixed drink.
The ask
C$500,000 for 20%
Stated on air as “500K for 20%”
Deal outcome: not recorded. CBC does not publish Dragons' Den Canada deal results, so we show every entrepreneur's ask, not disclosed terms.
Pitched by: Cam McDonald, Bobby Besant & Daniel Bartek
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Visit the official siteFrom the show
The Dragons' Den Canada pitch
- C$500K
- Asked for
- 20%
- Equity offered
- C$2.5M
- Implied valuation
- S11 · Ep 10
- Season
Cam McDonald from Oakville, ON, Bobby Besant from Waterloo, ON, and Daniel Bartek from Toronto, ON, brave the Den with their perfect pour, mixed drink.
Cam McDonald, Bobby Besant & Daniel Bartek from Oakville, Kitchener-Waterloo entered the Den in Season 11, episode 10 and asked the Dragons for C$500,000 in exchange for 20% of the business.
What happened next isn't part of the public record: CBC does not release Dragons' Den Canada deal outcomes. This page documents the ask exactly as it was made, and never claims a deal was struck.
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