13horror Ltd

No Deal

Online interactive horror games

Season 10 · Ep 3 OtherAired 23 September 2012

13horror Ltd, the online interactive horror games, landed on the national radar after pitching the dragons in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Andrew Hannon faced the dragons in Season 10, Episode 3 in the episode that aired 23 September 2012. 13horror Ltd, the online interactive horror games, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 20% equity, putting a £250K valuation on the business.

13horror Ltd couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy 13horror Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did 13horror Ltd get a deal on Dragons’ Den?

No. 13horror Ltd pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was 13horror Ltd on?

13horror Ltd appeared in Season 10, Episode 3, which aired 23 September 2012.

How much was 13horror Ltd asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.