A Frame Golf

No Deal

Lighter and cheaper golf bag

Season 1 · Ep 5 OtherAired 1 February 2005

Best known from its Dragons’ Den appearance, A Frame Golf is a lighter and cheaper golf bag in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£125K
Asked for: 26.3%
Offered equity: £475K
Sought valuation

Jo Gascoigne walked into the Den in Season 1, Episode 5 in the episode that aired 1 February 2005. A Frame Golf, the lighter and cheaper golf bag, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £125,000 for a 26.3% stake, which valued the company at £475K.

The dragons passed, and A Frame Golf left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

A Frame Golf was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy A Frame Golf?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did A Frame Golf get a deal on Dragons’ Den?

No. A Frame Golf pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was A Frame Golf on?

A Frame Golf appeared in Season 1, Episode 5, which aired 1 February 2005.

How much was A Frame Golf asking for on Dragons’ Den?

The founders asked for £125,000 for 26.3% of the company, a £475K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.