A Girlfor All Time

No Deal

Toy dolls with books

Season 14 · Ep 12 OtherAired 29 January 2017

A Girlfor All Time is a toy dolls with books that got its big break on Dragons’ Den in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 10%
Offered equity: £700K
Sought valuation

Founder Frances Cain stepped onto the carpet in Season 14, Episode 12 in the episode that aired 29 January 2017. A Girlfor All Time, the toy dolls with books, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £70,000 for 10% of the company, an implied valuation of £700K.

No deal. Every dragon declined, and A Girlfor All Time walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy A Girlfor All Time?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did A Girlfor All Time get a deal on Dragons’ Den?

No. A Girlfor All Time pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was A Girlfor All Time on?

A Girlfor All Time appeared in Season 14, Episode 12, which aired 29 January 2017.

How much was A Girlfor All Time asking for on Dragons’ Den?

The founders asked for £70,000 for 10% of the company, a £700K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.