About Time

No Deal

Board game based on trivial questions

Season 5 · Ep 9 OtherAired 18 December 2007

About Time, the board game based on trivial questions, landed on the national radar after pitching the dragons in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: —
Offered equity: —
Sought valuation

Iain McGill and Joe Gill faced the dragons in Season 5, Episode 9 in the episode that aired 18 December 2007. About Time, the board game based on trivial questions, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

About Time couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy About Time?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did About Time get a deal on Dragons’ Den?

No. About Time pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was About Time on?

About Time appeared in Season 5, Episode 9, which aired 18 December 2007.

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