Aenea

No Deal

Beauty salon franchise

Season 14 · Ep 12 OtherAired 29 January 2017

Aenea is a beauty salon franchise that got its big break on Dragons’ Den in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Founder Damien Zannetou stepped onto the carpet in Season 14, Episode 12 in the episode that aired 29 January 2017. Aenea, the beauty salon franchise, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 10% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and Aenea walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 14 saw 70 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Aenea?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Aenea get a deal on Dragons’ Den?

No. Aenea pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Aenea on?

Aenea appeared in Season 14, Episode 12, which aired 29 January 2017.

How much was Aenea asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

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