Air Head Hard Hats

No Deal

Personalised construction hard harts

Season 6 · Ep 5 OtherAired 18 August 2008

Air Head Hard Hats is a personalised construction hard harts that got its big break on Dragons’ Den in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 25%
Offered equity: £600K
Sought valuation

Founder Andrew Cunningham stepped onto the carpet in Season 6, Episode 5 in the episode that aired 18 August 2008. Air Head Hard Hats, the personalised construction hard harts, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 25% of the company, an implied valuation of £600K.

No deal. Every dragon declined, and Air Head Hard Hats walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 6 saw 66 pitches, and 14 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Air Head Hard Hats?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Air Head Hard Hats get a deal on Dragons’ Den?

No. Air Head Hard Hats pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Air Head Hard Hats on?

Air Head Hard Hats appeared in Season 6, Episode 5, which aired 18 August 2008.

How much was Air Head Hard Hats asking for on Dragons’ Den?

The founders asked for £150,000 for 25% of the company, a £600K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.