Alexa Salt

No Deal

Pink Himalayan crystal salt

Season 8 · Ep 5 OtherAired 9 August 2010

Best known from its Dragons’ Den appearance, Alexa Salt is a pink himalayan crystal salt in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: —
Offered equity: —
Sought valuation

Sharon Boscurt walked into the Den in Season 8, Episode 5 in the episode that aired 9 August 2010. Alexa Salt, the pink himalayan crystal salt, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Alexa Salt left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Alexa Salt was one of 81 businesses to pitch in Season 8, where 17 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Alexa Salt?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Alexa Salt get a deal on Dragons’ Den?

No. Alexa Salt pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Alexa Salt on?

Alexa Salt appeared in Season 8, Episode 5, which aired 9 August 2010.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.