Angel Cot

No Deal

Multi-use baby crib

Season 8 · Ep 6 OtherAired 16 August 2010

Best known from its Dragons’ Den appearance, Angel Cot is a multi-use baby crib in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 40%
Offered equity: £375K
Sought valuation

Jacqueline McKay walked into the Den in Season 8, Episode 6 in the episode that aired 16 August 2010. Angel Cot, the multi-use baby crib, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £150,000 for a 40% stake, which valued the company at £375K.

The dragons passed, and Angel Cot left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Angel Cot was one of 81 businesses to pitch in Season 8, where 17 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Angel Cot?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Angel Cot get a deal on Dragons’ Den?

No. Angel Cot pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Angel Cot on?

Angel Cot appeared in Season 8, Episode 6, which aired 16 August 2010.

How much was Angel Cot asking for on Dragons’ Den?

The founders asked for £150,000 for 40% of the company, a £375K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.