Ato E Training&Solutions Ltd

No Deal

Resuscitation and life support business

Season 10 · Ep 8 OtherAired 28 October 2012

Best known from its Dragons’ Den appearance, Ato E Training&Solutions Ltd is a resuscitation and life support business in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 32%
Offered equity: £156K
Sought valuation

Dr Caroline Howard, Chris Kurt-Gabel and Lee Jason Taylor walked into the Den in Season 10, Episode 8 in the episode that aired 28 October 2012. Ato E Training&Solutions Ltd, the resuscitation and life support business, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 32% stake, which valued the company at £156K.

The dragons passed, and Ato E Training&Solutions Ltd left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Ato E Training&Solutions Ltd was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Ato E Training&Solutions Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Ato E Training&Solutions Ltd get a deal on Dragons’ Den?

No. Ato E Training&Solutions Ltd pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Ato E Training&Solutions Ltd on?

Ato E Training&Solutions Ltd appeared in Season 10, Episode 8, which aired 28 October 2012.

How much was Ato E Training&Solutions Ltd asking for on Dragons’ Den?

The founders asked for £50,000 for 32% of the company, a £156K valuation.

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