Auto Wed

No Deal

Machine producing gimmicked wedding certificates

Season 10 · Ep 3 OtherAired 23 September 2012

Auto Wed is a machine producing gimmicked wedding certificates that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Founder Sam Lanyon stepped onto the carpet in Season 10, Episode 3 in the episode that aired 23 September 2012. Auto Wed, the machine producing gimmicked wedding certificates, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Auto Wed walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Auto Wed?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Auto Wed get a deal on Dragons’ Den?

No. Auto Wed pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Auto Wed on?

Auto Wed appeared in Season 10, Episode 3, which aired 23 September 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.