Autoblaze

No Deal

Wood-burning stove ignition system

Season 14 · Ep 15 OtherAired 19 February 2017

Best known from its Dragons’ Den appearance, Autoblaze is a wood-burning stove ignition system in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 15%
Offered equity: £1M
Sought valuation

Matthew Statham walked into the Den in Season 14, Episode 15 in the episode that aired 19 February 2017. Autoblaze, the wood-burning stove ignition system, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £150,000 for a 15% stake, which valued the company at £1M.

The dragons passed, and Autoblaze left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Autoblaze was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Autoblaze?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Autoblaze get a deal on Dragons’ Den?

No. Autoblaze pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Autoblaze on?

Autoblaze appeared in Season 14, Episode 15, which aired 19 February 2017.

How much was Autoblaze asking for on Dragons’ Den?

The founders asked for £150,000 for 15% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.