Baby Go

No Deal

Individual disposable nappy packets

Season 6 · Ep 7 OtherAired 1 September 2008

Best known from its Dragons’ Den appearance, Baby Go is a individual disposable nappy packets in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£120K
Asked for: —
Offered equity: —
Sought valuation

Elizabeth Pimm walked into the Den in Season 6, Episode 7 in the episode that aired 1 September 2008. Baby Go, the individual disposable nappy packets, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Baby Go left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Baby Go was one of 66 businesses to pitch in Season 6, where 14 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Baby Go?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Baby Go get a deal on Dragons’ Den?

No. Baby Go pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Baby Go on?

Baby Go appeared in Season 6, Episode 7, which aired 1 September 2008.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.