Baga Book

No Deal

Fashionable book bags

Season 8 · Ep 3 OtherAired 26 July 2010

Best known from its Dragons’ Den appearance, Baga Book is a fashionable book bags in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Basil and Susan Doha walked into the Den in Season 8, Episode 3 in the episode that aired 26 July 2010. Baga Book, the fashionable book bags, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Baga Book left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Baga Book was one of 81 businesses to pitch in Season 8, where 17 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Baga Book?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Baga Book get a deal on Dragons’ Den?

No. Baga Book pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Baga Book on?

Baga Book appeared in Season 8, Episode 3, which aired 26 July 2010.

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