Bathrobics
No DealExercises performed in a bath
Bathrobics is a exercises performed in a bath that got its big break on Dragons’ Den in Season 1, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
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- Asked for
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- Offered equity
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- Sought valuation
Founder Jane Dorey stepped onto the carpet in Season 1, Episode 5 in the episode that aired 1 February 2005. Bathrobics, the exercises performed in a bath, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
No deal. Every dragon declined, and Bathrobics walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 1 saw 61 pitches, and 8 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Bathrobics?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Bathrobics get a deal on Dragons’ Den?
No. Bathrobics pitched the dragons but left Season 1 without a deal.
What season of Dragons’ Den was Bathrobics on?
Bathrobics appeared in Season 1, Episode 5, which aired 1 February 2005.
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