Bella Vita International

No Deal

Permanent hair removal device

Season 4 · Ep 5 OtherAired 7 March 2007

Best known from its Dragons’ Den appearance, Bella Vita International is a permanent hair removal device in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Karen Johnson walked into the Den in Season 4, Episode 5 in the episode that aired 7 March 2007. Bella Vita International, the permanent hair removal device, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Bella Vita International left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Bella Vita International was one of 52 businesses to pitch in Season 4, where 10 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bella Vita International?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bella Vita International get a deal on Dragons’ Den?

No. Bella Vita International pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Bella Vita International on?

Bella Vita International appeared in Season 4, Episode 5, which aired 7 March 2007.

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