Besos Foodand Drinks

No Deal

Non-dairy liquors, chocolates and milka

Season 16 · Ep 10 OtherAired 2 December 2018

Best known from its Dragons’ Den appearance, Besos Foodand Drinks is a non-dairy liquors, chocolates and milka in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 15%
Offered equity: £667K
Sought valuation

Peter Smith walked into the Den in Season 16, Episode 10 in the episode that aired 2 December 2018. Besos Foodand Drinks, the non-dairy liquors, chocolates and milka, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 15% stake, which valued the company at £667K.

The dragons passed, and Besos Foodand Drinks left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Besos Foodand Drinks was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Besos Foodand Drinks?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Besos Foodand Drinks get a deal on Dragons’ Den?

No. Besos Foodand Drinks pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Besos Foodand Drinks on?

Besos Foodand Drinks appeared in Season 16, Episode 10, which aired 2 December 2018.

How much was Besos Foodand Drinks asking for on Dragons’ Den?

The founders asked for £100,000 for 15% of the company, a £667K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.