Biotiful Dairy

No Deal

Protein milk drink selections

Season 13 · Ep 11 OtherAired 3 January 2016

Best known from its Dragons’ Den appearance, Biotiful Dairy is a protein milk drink selections in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 45%
Offered equity: £556K
Sought valuation

Natasha Bowes walked into the Den in Season 13, Episode 11 in the episode that aired 3 January 2016. Biotiful Dairy, the protein milk drink selections, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £250,000 for a 45% stake, which valued the company at £556K.

The dragons passed, and Biotiful Dairy left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Biotiful Dairy was one of 69 businesses to pitch in Season 13, where 24 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Biotiful Dairy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Biotiful Dairy get a deal on Dragons’ Den?

No. Biotiful Dairy pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Biotiful Dairy on?

Biotiful Dairy appeared in Season 13, Episode 11, which aired 3 January 2016.

How much was Biotiful Dairy asking for on Dragons’ Den?

The founders asked for £250,000 for 45% of the company, a £556K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.