Bloomtown

No Deal

Palm oil-free skincare

Season 16 · Ep 15 Fashion & BeautyAired 3 February 2019

Best known from its Dragons’ Den appearance, Bloomtown is a palm oil-free skincare in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 20%
Offered equity: £350K
Sought valuation

Medwin Culmer and Preyanka Clark Prakash walked into the Den in Season 16, Episode 15 in the episode that aired 3 February 2019. Bloomtown, the palm oil-free skincare, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 20% stake, which valued the company at £350K.

The dragons passed, and Bloomtown left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Bloomtown was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bloomtown?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bloomtown get a deal on Dragons’ Den?

No. Bloomtown pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Bloomtown on?

Bloomtown appeared in Season 16, Episode 15, which aired 3 February 2019.

How much was Bloomtown asking for on Dragons’ Den?

The founders asked for £70,000 for 20% of the company, a £350K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.