Blue Badge Company

No Deal

Fashion mobile commerce company and shopping application

Season 13 · Ep 7 OtherAired 23 August 2015

Best known from its Dragons’ Den appearance, Blue Badge Company is a fashion mobile commerce company and shopping application in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 35%
Offered equity: £200K
Sought valuation

Ellen Green walked into the Den in Season 13, Episode 7 in the episode that aired 23 August 2015. Blue Badge Company, the fashion mobile commerce company and shopping application, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 35% stake, which valued the company at £200K.

The dragons passed, and Blue Badge Company left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Blue Badge Company was one of 69 businesses to pitch in Season 13, where 24 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Blue Badge Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Blue Badge Company get a deal on Dragons’ Den?

No. Blue Badge Company pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Blue Badge Company on?

Blue Badge Company appeared in Season 13, Episode 7, which aired 23 August 2015.

How much was Blue Badge Company asking for on Dragons’ Den?

The founders asked for £70,000 for 35% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.