Bo Bo Woman

No Deal

Multi look dresses

Season 8 · Ep 3 OtherAired 26 July 2010

Bo Bo Woman is a multi look dresses that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: —
Offered equity: —
Sought valuation

Founder Janet and Neil Auldey stepped onto the carpet in Season 8, Episode 3 in the episode that aired 26 July 2010. Bo Bo Woman, the multi look dresses, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Bo Bo Woman walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bo Bo Woman?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bo Bo Woman get a deal on Dragons’ Den?

No. Bo Bo Woman pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Bo Bo Woman on?

Bo Bo Woman appeared in Season 8, Episode 3, which aired 26 July 2010.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.