Books That Matter

No Deal

Subscription delivery service for books with female authors

Season 19 · Ep 10 OtherAired 10 March 2022

Books That Matter, the subscription delivery service for books with female authors, landed on the national radar after pitching the dragons in Season 19, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 30%
Offered equity: £167K
Sought valuation

Molly Masters faced the dragons in Season 19, Episode 10 in the episode that aired 10 March 2022. Books That Matter, the subscription delivery service for books with female authors, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 30% equity, putting a £167K valuation on the business.

Books That Matter couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 19, 28 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Books That Matter?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Books That Matter get a deal on Dragons’ Den?

No. Books That Matter pitched the dragons but left Season 19 without a deal.

What season of Dragons’ Den was Books That Matter on?

Books That Matter appeared in Season 19, Episode 10, which aired 10 March 2022.

How much was Books That Matter asking for on Dragons’ Den?

The founders asked for £50,000 for 30% of the company, a £167K valuation.

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