Brand Theory

No Deal

Storage for digital content

Season 2 · Ep 3 OtherAired 29 November 2005

Best known from its Dragons’ Den appearance, Brand Theory is a storage for digital content in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£175K
Asked for: —
Offered equity: —
Sought valuation

Dom Foulsham walked into the Den in Season 2, Episode 3 in the episode that aired 29 November 2005. Brand Theory, the storage for digital content, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Brand Theory left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Brand Theory was one of 67 businesses to pitch in Season 2, where 5 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Brand Theory?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Brand Theory get a deal on Dragons’ Den?

No. Brand Theory pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Brand Theory on?

Brand Theory appeared in Season 2, Episode 3, which aired 29 November 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.