British Cassis

No Deal

Wine crafting company

Season 13 · Ep 8 OtherAired 30 August 2015

British Cassis, the wine crafting company, landed on the national radar after pitching the dragons in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 40%
Offered equity: £125K
Sought valuation

Jo Hilditch faced the dragons in Season 13, Episode 8 in the episode that aired 30 August 2015. British Cassis, the wine crafting company, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 40% equity, putting a £125K valuation on the business.

British Cassis couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy British Cassis?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did British Cassis get a deal on Dragons’ Den?

No. British Cassis pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was British Cassis on?

British Cassis appeared in Season 13, Episode 8, which aired 30 August 2015.

How much was British Cassis asking for on Dragons’ Den?

The founders asked for £50,000 for 40% of the company, a £125K valuation.

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